PHOTOS: New Sexy Lingerie Launched To Be Worn By MEN Only

Cross-dressing males no longer have to resort to buying underwear in the women's department since the designs were brought out.

Easy fit: The designs are expected to be popular with cross-dressers

A Japanese online retailer is branching out into bras, knickers and even silky nighties that, despite looking exactly like something you'd usually find in a woman's lingerie drawer, are actually intended for men.

The brand new line of pretty, floral bras and lacy knickers from fashion label Wish Room Men's, who sell their products on major Japanese web shopping mall Rakuten, are due to arrive in stores mid-February.

Bras for the boys: Wishroom helps men cross dress in comfort

The lingerie is specifically designed with men's larger frames in mind and, although they still feature the lace, florals and underwiring you might expect to find in a woman's underwear collection, the bra cups lack padding, allowing men to slip them on without feeling 'unnatural'.

Wish Room's say the line is designed to allow men the chance to 'enjoy the same kind of soft, luxurious undergarments that women are used to'.